Our story
Well-thought-out, well-cut, blissful
2013
Research & Development: The Quest for the Right Idea
Even before 71bis came into being, it already existed in every scribbled idea, every passionate exchange, every thrill of excitement. For two years, two creative minds, Perrine Dufourcq and Elise Keita Notari, let their hands teem with desires, ideas, sketches, and materials.
They dreamed, thought, adjusted, and embraced this project as one shapes something living.
Their meeting took place at Kenzo (LVMH), where in the daily hustle and bustle they shaped the visual identity and window displays. By day, they thought in colors, volumes, and visual narratives. By night, ideas flowed, boldness grew, dreams took shape. From this creative tension came an obvious conclusion: a free, instinctive wardrobe, to be worn day and night.
71bis is ready-to-wear // ready-to-sleep.
2015 – 2024
Get over here
From 2015 to 2024, Perrine and Élise boldly and self-deprecatingly challenged the codes of women's fashion. Their creative duo gave birth to an elegant, versatile, and comfortable wardrobe, designed for both day and night.
As pioneers, they introduced bloomers, kimonos, pajamas, and dressing gowns into daily life and the most unexpected occasions, always with a couture standard.
This vision earned them notable recognition, including integration into the Village by CA in Vannes and the DHL Prize from the French Federation of Women's Ready-to-Wear. Distributed in France and internationally, worn by celebrities, 71bis established itself as a free, vibrant, and evolving universe.
It was the era of "Ramène ta fraise" [Bring your face / Get over here].
2025
– Living Wardrobe -
In 2025, Élise took over the sole management of 71bis, after several years of remote collaboration with Perrine.
Between Cognac and Vannes, each juggling their families, they built together an independent, audacious, and refined brand.
This transition, far from being a break, reflects a strong and respectful relationship.
They recognized that their professional paths were taking different directions, without ever breaking their bond.
Under Élise's leadership, 71bis asserts its identity as an independent, creative, and audacious brand, embodying a lively and joyful wardrobe, designed to reveal the uniqueness of each woman.
The clever and versatile pieces are designed as the missing links in the wardrobe that each woman builds over time, instilling harmony, freedom of style, and creative agility. Smart details make all the difference, for a breath of fresh air.
71bis offers a versatile, flexible, and vibrant wardrobe that encourages playing with contrasts, asserting oneself while remaining true to oneself, translating feelings into shapes and textures, and radiating authenticity.
This shift marks a new stage: closer and more committed to human-scale creation, with particular attention to materials, finishes, and small-batch production.
Today, 71bis is an invitation to celebrate the richness and complexity of women, blending audacity and softness, to give each woman the freedom to express her story through her style.